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Well This is Ridiculous

Updated: Jan 29, 2021

I wrote last week about being audacious and sending my portfolio out to museums.

"Now what?" asked my husband Eli. "Don't you wanna call and follow up? See if they got it?"

I guess that was the logical next step. "Leave a message at the tone. I'll get back to you later. Beep." And then what? "Hi, my name is Joseph and I sent you something in the mail and wondering if..."

Yup. I could totally do that. That's what we're supposed to do, right? Follow up with a phone call?

I was thinking about this as I was laying down for a nap and thought "what if I make a card instead? What if I make a silly card about the top ten reasons that curators love working with me?"

And then the second thoughts showed up.

You know the ones. The ones that say "that's stupid. Don't do that. That's too weird. They won't like you if you do that"

I love those thoughts. I love them because they teach me that I'm about to have a Purple Cow.

So I created the card. The "Top 10 Reasons Why Curators Love Working with Artist Joseph Bennett" card. Had a few dozen of them professionally printed. (I'm not bragging here about the 'professionally printed' part. I have SDPK — severe dysfunctional printer karma — and can barely ever print anything in my office. Yes I've bought different printers. Several of them. Yes, I've hired tech help. But, I digress...)

So I had them printed and started mailing them out.

This is an image of the card I created.

Obviously, after it's printed it gets folded in half, and is blank inside for my message. (I wrote #10 'And sober, too!' because most people who read this would assume I was high or shitfaced when I made it;)

So what happened? Nothing yet. They're probably arriving in snail mail boxes this week or next. I might hear back, or not.

Either way, it's ok.

At the end of the day, I'm glad I listened to my intuition and did something more audacious than "leaving a message at the tone".


What are you doing to be more audacious these days? I'd love to hear! I'm always listening at

*Purple Cow is a book by Seth Godin. The link above is to his website and blog.

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